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TY  - JOUR
AU  -  Makhdalena
AU  - Novi  Yanti
PY  - 2023/06/05
Y2  - 2026/01/18
TI  - Analisis Pengaruh Flash Sale dan Gratis Ongkir di Tiktok Shop Terhadap Perilaku Impulsive Buying Menurut Perspektif Ekonomi Islam
JF  - Jurnal Ar-Ribhu
JA  - Ar-Ribhu
VL  - 6
IS  - 1
SE  - Articles
DO  - 
UR  - https://ojs.diniyah.ac.id/index.php/Ar-Ribhu/article/view/1606
AB  - Impulsive Buying merupakan pembelian yang tidak terencana, pembelian tersebut bukan berdasarkan pada kebutuhan melainkan hanya untuk memenuhi gaya hidup. Penelitian ini bertujuan untuk mengetahui adanya pengaruh flash sale dan gratis ongkir pada TikTok shop terhadap pembelian konsumtif. Populasi dalam penelitian ini berjumlah 115 orang dengan menggunakan sampel 30 orang. Teknik pengumpulan data menggunakan kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda yang menggunakan dua variabel independent yaitu flash sale dan gratis ongkir. Hasil penelitian ini menunjukkan bahwa variabel flash sale tidak berpengaruh secara signifikan terhadap Impulsive Buying, sedangkan variabel gratis ongkir berpengaruh signifikan terhadap Impulsive buying. Hal ini dapat dibuktikan dengan hasil uji secara parsial flash sale 0,601 dengan signifikansi &lt;0,05 dan gratis ongkir 0,010 dengan signifikansi &gt;0,05. dengan persamaan regresi Y=1.827+(0,160)X1+0,687X2
ER  -<hr>
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